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ABOUT US

Guided by the policies contained in Measure U (2018)  and the strategy adopted by the Santa Cruz City Council and Santa Cruz County Board of Supervisors to address UCSC growth plans, our goal is to engage, inform, and activate the community on the current UCSC Long Range Development Plan.

Background

In 2017, The University of California, Santa Cruz (UCSC) initiated the development of a new Long Range Development Plan (LRDP) for the period 2021 - 2040. Their proposal featured an increase in student enrollment by nearly 50% with no meaningful increase in on-campus housing or academic infrastructure to support the proposed growth. 

In response, in June of 2018, Measure U was placed on the ballot in the City of Santa Cruz. Measure U contained findings and policies expressing the Santa Cruz community’s opposition to the proposed enrollment growth. It passed overwhelmingly, with over 76% of the vote. 

 

After this victory, the City and County formed a joint Task Force to focus exclusively on the issue of UCSC growth. 

 

The Task Force’s recommendation to hire an advocate to implement their Strategy to Address UCSC Growth Plans was unanimously approved by the Santa Cruz City Council and Board of Supervisors.

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Objectives

Measure U guides members of the Task Force in their participation in, and response to, the development proposed in the new LRDP establishing as the City's policy toward that growth.

Measure U guides members of the Task Force in their participation in, and response to, the development proposed in the new LRDP establishing as the City's policy toward that growth.

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First

 

There should be no additional enrollment growth at UCSC beyond the 19,500 students allowed by the current 2005 LRDP.

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Second

 

The University should legally bind itself to tie the provision of infrastructure to enrollment growth.

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Third

 

If enrollment growth occurs, additional students, faculty, and staff should be housed on campus; Any on-campus and/or off-campus infrastructure (including on-campus housing) will sufficiently support any new growth and should be provided prior to or concurrent with increasing enrollment.

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Fourth

 

A Capital Improvement Program identifying on-campus and off-campus infrastructure needs (including on-campus housing), funding, and sources needed to carry out the proposed LRDP, should be prepared concurrently with the LRDP.

In order to carry out these policies, the Measure directs the City Council to:

  •  Continue to cooperate with the University in the LRDP process in attempting to carry out these policies;

    • Should such cooperative efforts not result in an LRDP that meets these objectives, to pursue any available actions to ensure that the policies are fully implemented;

  • Fully participate in reviewing and commenting on the LRDP’s Environmental Impact Report, seeking to ensure full mitigation of all adverse impacts of any proposed UCSC growth on the Santa Cruz community, particularly housing, traffic, public transportation, and public services such as water and public safety impacts; and

  • Undertake all necessary actions to ensure that the proposed UCSC LRDP fully complies with the provisions of CEQA. This includes initiating legal action, if necessary, to challenge the EIR, if the Council determines that the EIR is not adequate under the law.